53 Wednesdays of Sweet Mischief

Every Wednesday, we debut something brand new for What’s New Wednesday—most often a never-before-seen fudge flavor, though every so often we fudge-dip something entirely questionable just to see what happens.

Our customers wait for it all week long—peeking in the window, asking for clues, ready to taste whatever wild or wonderful thing we’ve dreamed up. But the real magic happens on Tuesdays. That’s when Craig and I roll up our sleeves, melt some chocolate, and let creativity (and chaos) run the kitchen.

Normally, anything I have to do every week starts to feel like a chore.
Usually.
But not What’s New Wednesday. Tuesdays are our adventure days, and Wednesday is when we release our findings to the world—sometimes triumphantly, sometimes with a nervous giggle.

We mix, taste, tweak, and occasionally look at each other and say, “Oh no, we’ve gone too far this time.” Baskin-Robbins started with 31 flavors—one for every day of the month. Bertie Bott’s Every Flavor Beans (you know, the Harry Potter ones) come in 20 flavors—half delicious, half dreadful.
By December 31, 2025, Craig and I will have created 53 brand-new fudge-based treats, plus a few that might belong in the Bertie Bott’s “dreadful” category.

Some of our more “memorable” experiments?

• Fudge-Covered Pickles (a crime against cucumbers)

• Bacon Maple Crunch (tasted like breakfast’s evil twin)

• Savory Vanilla BBQ (why, Sarah, why?)

Craig is part flavor wizard, part mad scientist, and part “professional skeptic.” His first reaction to every idea I pitch is, “Nope. Won’t work.” Five minutes later, he’s elbow-deep in sugar, muttering formulas, and proving himself wrong.

We’ve learned that fudge is pure science in disguise. Cheerwine as a liquid base? Only if you decarbonate it first. Real pineapple? Don’t even think about it unless you enjoy chocolate slime. We’ve had our share of Mythbusters moments—pickle juice = tragedy, kiwi = disaster.

But when we get it right… oh, it’s sweet magic.
Our Pancakes with Maple Syrup Fudge vanished from the counter in hours. Craig’s German Chocolate Cake Fudge? Utterly diabolical. Some of our creations are destined to disappear forever, but others—those rare, perfect bites—become the stuff of Merrill Mischief legend.

And here we are again—Tuesday number 43 of 2025—plotting tomorrow’s new flavor. I just heard Craig say, “Nope, that’ll never work.”

Give us five minutes.